Budget

DESCRIPTION

FEE (ex. GST)

PR: ON-PEAK

  • Responding to client briefs for dedicated scheduled campaigns and key calendar moments including ideation and concepting and developing dedicated media sell-in plan

  • Planning, strategy and management of agreed activity for scheduled campaigns and key calendar moments

  • Developing media and influencer lists

  • Media release, media alert and pitch note development

  • Personalised and strategic pitching

  • Liaising with media and influencers

  • Coordinating media interviews

  • Coordinating media call attendance

  • Coordinating exclusive filming and photography opportunities

  • Coordinating media and influencer famils

  • Developing media briefing notes to help guide broadcast segments

  • Developing spokesperson briefing notes for smooth interviews

  • Developing influencer briefs

  • Proactive ideation and concepting for campaigns to increase visitation in line with KPIs

  • Developing and maintaining always-on media sell-in plan with key off-peak light-lift media campaigns to maintain off-peak momentum

  • Ongoing management and development of media, influencer and talent agency relationships

  • Always on reactive programming for top-tier influencer and celebrity famils

  • Day-to-day client service team

  • Fortnightly WIPs

  • EOW activity updates

  • Proactive media monitoring, coverage clipping and reporting

  • Analysing results and calculating performance against KPIs

  • End of campaign report

  • Managing and updating daily media alert search terms to optimise daily summaries and coverage reporting

$10,750

PR: OFF-PEAK

  • Responding to client briefs for dedicated scheduled campaigns and key calendar moments including ideation and concepting and developing dedicated media sell-in plan

  • Planning, strategy and management of agreed activity for scheduled campaigns and key calendar moments

  • Personalised and strategic pitching for 1-2 light-lift always-on media campaign/s

  • Liaising with media for light-lift always-on media campaign/s

  • Coordinating media interview and exclusive filming and photography opportunities for light-lift always-on media campaign/s and ad hoc opportunities

  • Developing spokesperson briefing notes for smooth interviews for light-lift always-on media campaign/s and ad hoc opportunities

  • Coordinating media famils for light-lift always-on media campaign/s and ad hoc opportunities

  • Proactive ideation and concepting for campaigns to increase visitation in line with KPIs

  • Developing and maintaining always-on media sell-in plan with key off-peak light-lift media campaigns to maintain off-peak momentum

  • Ongoing management and development of media, influencer and talent agency relationships

  • Always on reactive programming for top-tier influencer and celebrity famils

  • Day-to-day client service team

  • Fortnightly WIPs

  • EOW activity updates

  • Proactive media monitoring, coverage clipping and reporting

  • EOM report

  • Managing and updating daily media alert search terms to optimise daily summaries and coverage reporting

$8,750

SUGGESTED RETAINER SCHEDULE:
Aug - Jan (6-months)

  • August: On-Peak (onboarding, 90th Birthday, Halloscream)

  • September: On-Peak (90th Birthday, Halloscream, Stranger Things)

  • October: On-Peak (90th Birthday/Halloscream, Stranger Things)

  • November: On-Peak (Stranger Things, Christmas, Summer)

  • December: Off-Peak (Christmas, Summer)

  • January: Off-Peak (Summer)

TOTAL

$60,500

NOTES 

Sabio PR fees are inclusive of a discounted $750 per month fee contributing to pooled subscriptions for industry leading media monitoring and specialised influencer marketing services.  These platforms allow all our clients access (through a member of Sabio) to a database that empowers us to analyse influencer statistics, content themes and demographics as well as supporting us with media coverage reporting and enabling us to legally distribute coverage to you without breach of copyright, additionally it enhances our reactive and proactive strategy development and is integral in the event of a brand crisis.

Sabio charges an agency administration/disbursement fee of 7% per month as standard to cover incidental expenses such as travel

Sabio quotes exclude GST and third-party expenses. Sabio fees are subject to increase in line with the annual CPI.